Lovehoney US • Month 1 planning
Social Media Calendar Dashboard
Organic social execution view across platforms, tied to persona journeys, funnel stage, linked landing-page goals, and action-oriented CTAs.
Total posts20Organic content across IG, TikTok, Pinterest, YouTube and Stories
TOFU11Discovery, normalization, and reach
MOFU7Lead-gen and confidence building
BOFU2Product-led clicks and soft conversion
Filter the social calendar
Drill into week, platform, format, persona, pillar, linked landing page goal, CTA, or funnel stage.
Month 1 Social Media Plan
Showing 20 items
TOFUMOFUBOFUPlatform + persona filters enabled
| Week | Platform | Format | Persona | Pillar | Post Concept | Funnel | Landing Page Goal | CTA |
|---|---|---|---|---|---|---|---|---|
| Week 1 | Instagram Reel | Beginner Brooke | Beginner Education | 3 things first-time buyers should know |
TOFU | Beginner quiz LP | Save / Link in bio | |
| Week 1 | TikTok | TikTok | Beginner Brooke | Beginner Education | Things I wish I knew before buying |
TOFU | Beginner quiz LP | Watch / Take the quiz |
| Week 1 | Carousel | Wellness Dana | Wellness & Self-Care | Sexual wellness is wellness |
TOFU | Wellness email series LP | Save | |
| Week 1 | Instagram Stories | Story Link | Beginner Brooke | Discreet Shopping & Trust | Not sure where to start? |
MOFU | Beginner quiz LP | Take the quiz |
| Week 1 | Pin | Chris & Maya | Occasions & Inspiration | Romantic weekend moodboard |
TOFU | Couples checklist LP | Save | |
| Week 2 | Reel | Chris & Maya | Couples & Connection | Date night, but make it more playful |
TOFU | Couples checklist LP | Link in bio | |
| Week 2 | Carousel | Chris & Maya | Couples & Connection | How to talk about trying something new |
MOFU | Couples checklist LP | Swipe / Download | |
| Week 2 | TikTok | TikTok | Chris & Maya | Couples & Connection | A softer way to reconnect |
TOFU | Couples checklist LP | Watch |
| Week 2 | YouTube Shorts | Short | Beginner Brooke | Beginner Education | What makes a product beginner-friendly? |
TOFU | Beginner quiz LP | Watch more |
| Week 2 | Pin | Wellness Dana | Wellness & Self-Care | Confidence and self-care guide |
MOFU | Wellness email series LP | Join the series | |
| Week 3 | Carousel | Wellness Dana | Discreet Shopping & Trust | What body-safe really means |
MOFU | Wellness email series LP | Learn more | |
| Week 3 | Instagram Stories | Story Link | All | Lead Generation | New here? Start with a welcome offer |
MOFU | Welcome offer LP | Unlock offer |
| Week 3 | TikTok | TikTok | Beginner Brooke | Beginner Education | Your first order, made simple |
BOFU | Beginner collection LP | Shop starter picks |
| Week 3 | Reel | Chris & Maya | Occasions & Inspiration | Top picks for a couples night in |
BOFU | Couples bundle LP | See our kits | |
| Week 3 | Post | All | Brand Awareness | Why intimate care deserves a modern marketing playbook |
TOFU | General site | Read more | |
| Week 4 | Carousel | Beginner Brooke | Discreet Shopping & Trust | Discreet delivery: what to expect |
MOFU | Beginner quiz LP | Save | |
| Week 4 | TikTok | TikTok | Wellness Dana | Wellness & Self-Care | A more mature way to shop intimacy |
TOFU | Wellness email series LP | Join the series |
| Week 4 | Pin | Chris & Maya | Occasions & Inspiration | Anniversary / getaway gift edit |
TOFU | Couples checklist LP | Save for later | |
| Week 4 | YouTube Shorts | Short | Chris & Maya | Couples & Connection | How to introduce toys without awkwardness |
MOFU | Couples checklist LP | Download the checklist |
| Week 4 | Instagram Stories | Story Link | All | Retention / loyalty | Want first access to curated bundles? |
MOFU | VIP waitlist LP | Join the VIP list |
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