Lovehoney US • Month 1 planning
Content Calendar Dashboard
Master monthly view across blogs, landing pages, lead magnets, email, and supporting activations. Built for your Lovehoney US inbound strategy and aligned to persona journeys.
Total items20Owned content + landing pages + email + lead-gen
TOFU7Awareness and normalization content
MOFU9Guidance, nurture, capture, consideration
BOFU4Curated collections and conversion pushes
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Drill into week, persona, pillar, content aim, landing page goal, CTA, or format.
Month 1 Content Plan
Showing 20 items
TOFUMOFUBOFUPersona / pillar / CTA filters enabled
| Week | Persona | Pillar | Content Item | Format | Funnel | Content Aim | Landing Page Goal | CTA |
|---|---|---|---|---|---|---|---|---|
| Week 1 | Beginner Brooke | Beginner Education | How to choose your first sex toy without feeling overwhelmed |
Blog Post | TOFU | Awareness / normalize | Guide download LP | Read the guide |
| Week 1 | Beginner Brooke | Beginner Education | Find Your Starter Journey |
Landing Page | MOFU | Lead capture | Beginner quiz LP | Take the quiz |
| Week 1 | Beginner Brooke | Discreet Shopping & Trust | Your first results, made simple |
MOFU | Lead nurture | Beginner quiz LP | See your results | |
| Week 1 | Wellness Dana | Wellness & Self-Care | Why sexual wellness belongs in your self-care routine |
Blog Post | TOFU | Thought leadership | Wellness email series LP | Learn more |
| Week 1 | All | Brand Awareness | Sexual wellness is wellness |
Creator Brief | TOFU | Creator amplification | General site | Watch now |
| Week 2 | Chris & Maya | Couples & Connection | The best couples toys for date night and weekends away |
Blog Post | TOFU | Occasion-led awareness | Couples checklist LP | Read more |
| Week 2 | Chris & Maya | Occasions & Inspiration | Date Night & Romantic Getaway Checklist |
Landing Page | MOFU | Lead capture | Couples checklist LP | Download the checklist |
| Week 2 | Chris & Maya | Couples & Connection | How to introduce toys without awkwardness |
MOFU | Nurture | Couples checklist LP | Explore date-night ideas | |
| Week 2 | Beginner Brooke | Discreet Shopping & Trust | Best Lovehoney picks for your first order |
Blog Post | BOFU | Conversion | Beginner collection LP | Shop starter picks |
| Week 2 | Wellness Dana | Wellness & Self-Care | A more confident, wellness-led approach to intimacy |
MOFU | Lead nurture | Wellness email series LP | Join the series | |
| Week 3 | Wellness Dana | Wellness & Self-Care | 3-Part Intimacy & Self-Care Email Series |
Landing Page | MOFU | Lead capture | Wellness email series LP | Join the series |
| Week 3 | Wellness Dana | Discreet Shopping & Trust | What to look for in body-safe, high-quality products |
Blog Post | BOFU | Conversion | Wellness collection LP | Explore curated picks |
| Week 3 | Chris & Maya | Occasions & Inspiration | Romantic weekend moodboard |
Pinterest Feature | TOFU | Inspiration | Couples checklist LP | Save for later |
| Week 3 | Beginner Brooke | Beginner Education | What makes a product beginner-friendly? |
MOFU | Lead nurture | Beginner quiz LP | Explore beginner picks | |
| Week 3 | All | Brand Awareness | This week’s intimacy edits |
Organic Social Roundup | TOFU | Reach | Multiple | Tap to explore |
| Week 4 | Chris & Maya | Couples & Connection | Our top date-night kits for couples |
Landing Page | BOFU | Conversion | Couples bundle LP | See our top date-night kits |
| Week 4 | Beginner Brooke | Discreet Shopping & Trust | Ready when you are |
BOFU | Conversion | Beginner collection LP | Start your first order | |
| Week 4 | Wellness Dana | Wellness & Self-Care | Intimacy, confidence, and wellbeing: a modern way to shop |
Blog Post | TOFU | Search + awareness | Wellness email series LP | Read the article |
| Week 4 | All | Lead Generation | Unlock your welcome offer |
Offer Capture | MOFU | Capture | Welcome offer LP | Unlock your welcome offer |
| Week 4 | All | Retention / loyalty | Get first access to curated bundles |
VIP Waitlist | MOFU | Future interest | VIP waitlist LP | Join the VIP list |
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